Every time you serve a customer is an opportunity to boost sales
If you can get most customers to purchase 1 or more items before leaving the store then you will dramtcially increase you sales and your profits. You have already done the hard work to get teh customer in your store, so maximise the opportunity. Any good retailer knows that this is one of the keys to boost sales.
So what are some of the secrets to increasing your upselling and cross selling using your point of sale system?
Upselling is get the customer to buy a better model or more of the item, while cross selling is selling related items to the items the customer has purchased. Fore example paper or ink catridges with their printer.
1. Related Products
A very important feature of a good point of sale system is the ability to specify items/product related to another product. For example if you sell the hamurger the fries and the coke are related items and the POS system should prompt your staff to mention this to the customer.
2. A customer display screen
This is an additional LCD monitor that faces towards your customers and display special offers and reminders in relation to product. This can be such things as buy 2 cans of soft drink for $x dollars and other deals that rotate in front of the customer. During the sale the point of sale shows the customer the items they are purchasing and the total, but either on the side or the bottom the customer display screen shows offers. The above 2 features alone can take you a long way to boosting sales by 10 or 20% with minimal effort.
